Marketing careers attract high salaries and a certain amount of prestige, so this is a popular choice for creative and business minded individuals. According to the U.S. Bureau of Labor Statistics, employment in marketing will grow by 13% between 2008 and 2018 – but competition is keen for these sought after positions. Increasingly, employers are looking for a college education with an emphasis on marketing and sound business practice, so a Bachelor’s Degree in Marketing will give you a competitive edge as you try to establish yourself in this crowded sector.
Given the prevalence of the internet and digital media in our modern world, you can expect to learn a great deal about internet marketing during your Bachelor’s Degree course in Marketing. A thorough understanding of new media will see you learning how to create an effective online marketing presence, from banner ads to social networking. More traditional marketing methods will also be covered in depth, and you will learn how to find exactly the right media mix for your client and their product. Discover the secrets of selecting, designing, packaging and pricing a product for market; find out about branding strategies, emerging markets, business intelligence and the changing cultures and trends which are shaping the modern marketplace.
Your Bachelor’s Degree in Marketing provides a solid base for further graduate study, or will help you to find a rewarding and lucrative career in corporate marketing departments, advertising agencies or PR firms. Your skill set will include a unique understanding of consumer and customer behavior; many Bachelor’s Degrees in Marketing also include detailed study of sales techniques and sales management, which is a highly desirable package.
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Resources to help you evaluate a Bachelor’s Degree in Marketing and a marketing career:
- Best of the Web: Marketing and Advertising
- Best of the Web: Marketing and Advertising Blogs
- U.S. Bureau of Labor Statistics: Occupational Outlook Handbook – Advertising, Marketing, Promotions, Public Relations and Sales Managers, 2010-11 Edition
- American Marketing Association
Kaplan University
- Advanced Start B.S. in Business Administration - Marketing
- Advanced Start B.S. in Business Administration - New Media - Internet Marketing
- Advanced Start B.S. in Information Technology - New Media - Internet Marketing
- B.S. in Business Administration - Marketing
- B.S. in Business Administration - New Media /Internet Marketing
- B.S. in Information Technology - New Media - Internet Marketing
